Campaign Gallery

PERFECTLY SUITED COLLECTION CAMPAIGN     BY     P O L L Y    H A N R A H A N  

 
The “Perfectly Suited” collection brings the art of power dressing into your intimate apparel. Taken inspiration from one of the most empowering fashion style for women: The Power Suit.
From Coco Chanel’s suit in 1920s, liberating the way women dress; Marlene Dietrich’s top hat and tails in the 1930s film Morroco; to Yves Saint Laurent’s ‘Le Smoking’ look in 1966. This collection is an attempt to create a risqué androgynous look, even in intimate apparel, to empower women to feel strong, dominant, yet sophisticated. Inspired by the gentlemen’s suit, the designs have incorporated elements from men’s tailoring (such as jetted pockets, shirt collar, jacket’s lapel, pocket watch chains, necktie, bow tie and pocket square etc.) into details for feminine lingerie and nightwear. Using a softer colour palette of white, ivory and sparkly gold for spring summer. While maintaining the classically elegant eLai’s signature look, with great attention to every stitch and detail; sleek lines, gold chains, as well as silk chiffon and soft touch fabrics that feel great against your skin. And of course a modern twist with a scintilla of naughtiness. True to its name, every piece from the collection is handmade to order, to ensure each product is perfectly suited to the individual.
    
   
CREDITS :
Photographer - Polly Hanrahan
Hair & Makeup - Ioanna Stefan
Model - Emma J. Appleton
Stylist - Eva Lai
Styling Assistant - Florence Morris-Clarke / Céline-Marie Wenniger

 

 

 

CONSTELLATION COLLECTION CAMPAIGN   BY   J A M  F L I C K S    P R O D U C T I O N  

The “Constellation” collection has taken a more casual and relaxing approach, by putting comfort first. It consists of wearable basics, which have been given  a touch of glamour with little design details and adding a hint of naughtiness. It is designed for women who desire something luxurious with sex appeal, yet comfortable and cosy for Autumn Winter. We are giving our customers contemporary looks, with pieces that can be mixed and matched easily. “Constellation” has an empowering narrative that is heavily science- fiction themed, with a 90s Hip-Hop influence, by embracing “Sport-Lux” and applying to intimate apparel preserving comfort and confidence. It has taken inspiration from masculine elements in male clothing, and twisting them into feminine lingerie and nightwear that makes women feel powerful and confident about their body. Introducing approachable lingerie and accessories to ease our customers into something a little more risqué. Using a luxurious winter colour palette of black, navy, silver and metallic for a futuristic yet elegant touch. 
 CREDITS:

Production by Jam Flicks

Makeup artist: Rosana Vilela

Makeup assistant: Charlotte Gardner

Hair Stylist: Jon DeFrancesco

Stylist: Soph Emmett

Model: Jordan Ebbitt @ D1/ Sarah Louise @ Sapphire/ Charlotte Brooke

Actor: Thomas Thoroe

 
  
DEBUT COLLECTION CAMPAIGN BY   C A M E R O N   J A M E S    W I L S O N
The Debut Collection has taken inspiration from historical underwear and given it a modern twist. With the theme of equestrian, the collection uses leather,
buckles and metal rings, fine chains, and multiple strapping features. It has taken a more aggressive approach by mixing masculinity into feminine lingerie. 
The luscious colour palette of nude, tan, brown and black, glamourises with a hint of gold and bronze, then evolving into an uplifting blue,  creates an unusual
fall winter colour story.  It aims to bring out the kind or seductiveness which retains sophistication, with a bit of playful kink and a scintilla of naughtiness! 

CREDITS :
Director - Cameron James Wilson
Videographer - Olan Collardy
Photographer - Cameron James Wilson
Hair - Imran Chowdhary
Make up - Jessica Hunte
Model - Nell Nabarro

 

 

CLASSICS COLLECTION CAMPAIGN BY   P O L L Y    H A N R A H A N
The classics range consists of timeless pieces that represent the essence of eLai.
It's our signature styles of bold lines, draped chains, with fine details that makes women feel comfortable yet empowering.
Our classics are easily recognisable, and most of all wearable.  

CREDITS :
Photographer - Polly Hanrahan
Hair & Makeup - Katrina Mcleod
Model - Eva-Marie Kung
Stylist - Eva Lai
Styling Assistant - Hannah Jobbins-Hone 

 

 

BACK IN TIME COLLECTION LOOKBOOK BY    P O L L Y    H A N R A H A N
The collection takes you back in time to your youth, full of energy and life but without a care in the world. A combination of modern glamour  with 50’s optimism helped drive
the foundation of the collection. Beauty, innocence and optimism are all things present in young minds. Innocence is inherently delicate,and so must be kept safe to fully
blossom. This  collection aims to add confidence to the wearer and affords them  the luxury to remember their youth, or if they wish to regress to that time of safety and fun.
Color palette is inspired by coral reef. In the safety of a coral reef, colour flourishes. Delicate and innocent corals shine and glow vibrantly amongst the blue of the water.

CREDITS: 

Photographer - Polly Hanrahan

Make Up - Dhanisha Patel

Styling - Eva Lai

 

 

 

 

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